Southbay is a research and engineering studio specializes in advanced signal processing, high performance computing, and advanced control systems. It is our mission to provide advanced engineering and production solutions to media and entertainment industry.

Southbay was founded by a group of researchers from University of Southern California, the leading university in film making and related technology, as well as industrial experts from renowned companies such as Technicolor, Dolby Lab, Disney, Northrop-Grumman and Raytheon.

We believe no matter how advanced the technology, it is the story that captures audiences’ hearts. By providing creative talents and artists with new and innovative creative mediums, we enable more effective story telling,creating content that enlightens, inspires and entertains.